Tesla CMF Study — Material, Color, Finish

This project explores the development of a CMF language for the brand experience of Tesla, focusing on the relationship between advanced technology, minimalism, and a forward-looking aesthetic. The study is grounded in an analysis of the brand’s core values: innovation, precision, clarity, and sustainability, and translates them into a cohesive material and chromatic system.

The project extends Tesla’s identity beyond the vehicle itself into spatial environments, exhibitions, and user interfaces establishing a dialogue between human, technology, and environment.